Who we recruit
Healthcare research often needs more than one type of professional. A question about a new device, for example, may need the view of the specialist who uses it, the nurse who prepares it and the hospital buyer who decides whether it is stocked.
- Physicians in primary care and a range of hospital specialties.
- Pharmacists in community and hospital settings.
- Nursing and allied professionals involved in daily care and product use.
- Hospital buyers and managers in procurement, pharmacy committees and operations.
Local recruiters approach each group in their own language and in a way that fits how healthcare is organised in that country.
Working within the rules
Healthcare professionals are typically subject to codes of conduct and, in many countries, to rules on transparency and payments from industry. These vary by market and change over time, so we agree the approach for each project and advise checking current local requirements where your organisation has its own obligations.
In practice, that usually means honoraria that reflect fair compensation for time, clear explanations of who is commissioning the research where that must be disclosed, and questions that avoid promotional content. Participants confirm their consent and confidentiality terms before taking part.
We also take adverse event reporting seriously: if a project needs a process for passing on safety information, we agree it with you before fieldwork begins.
Surveys and interviews
Most healthcare projects use one of two formats, or a combination of both. Quantitative surveys work well when you need a structured read across specialties or countries, such as prescribing considerations, purchasing criteria or awareness of a new option. Interviews and small group sessions work better when you need to understand reasoning, patient pathways or how a decision is made inside a hospital.
We often suggest starting with a few interviews to sharpen the questionnaire, then fielding a survey to the wider audience. Your account manager coordinates both, keeps you updated on recruitment by specialty and country and handles honoraria so participants are paid promptly and correctly.