When a group works better than one-to-one

Individual calls are ideal for depth. Group sessions are better when you want to see where practitioners agree, where they disagree and how they reason through a problem together.

A round table of procurement leads from different countries, for example, can quickly reveal which buying habits are local and which are shared. A workshop with engineers and operations managers can stress-test a product concept from two angles in the same afternoon.

We usually recommend small groups, often between four and eight participants, so everyone has space to contribute. For sensitive topics, we may suggest separate sessions for groups who would be uncomfortable speaking openly in front of each other, such as competitors or a buyer and their own supplier.

Recruiting the right mix of participants

Recruiting for a group is different from recruiting for a single call. Each person needs to be relevant on their own and the combination needs to work.

  • Diversity of view: we balance company size, market, function and seniority according to your brief.
  • Conflict checks: participants are screened against each other as well as against your exclusions.
  • Availability: we find a slot that suits everyone and keep a reserve candidate where possible.

Because our recruiters work locally, they can explain the format clearly in each participant's language, which helps people arrive prepared and willing to engage.

Running the session

You can moderate the session yourself or ask us to arrange an experienced moderator who works to your discussion guide. We handle invitations, reminders, technical checks for online sessions and venue logistics for in-person ones.

Before the day, participants confirm the confidentiality terms and, where you want a recording, give their consent to it. Observers from your side can join silently if the participants have agreed to that in advance.

Afterwards, we pay honoraria, collect any follow-up materials you requested and keep a record of attendance. If the session raises new questions, we can arrange individual follow-up calls with the participants who were most relevant.