Why verification matters in B2B surveys
Business audiences are small, busy and attractive to people who try to qualify for paid surveys without the right background. A survey that looks healthy on completion counts can still be built on respondents who would not recognise the products or processes you are asking about.
We treat verification as part of recruitment, not an afterthought. Depending on the audience, that can mean checking a professional profile, confirming an employer through a short call, or asking knowledge questions that only a genuine practitioner would answer comfortably.
The aim is simple: every completed questionnaire should come from someone you would have been happy to interview in person. It takes more effort upfront, and in our experience it saves a great deal of cleaning and second-guessing later.
Designing the sample with you
Good B2B samples start with the decision behind the research. Before fieldwork, we work through the details with you:
- Who counts: functions, seniority, company size, sector and purchase involvement.
- Where: which countries, and whether results need to be readable by market.
- How many: a realistic sample given how rare the audience is.
- How long: a questionnaire length that busy professionals will actually finish.
If a target is unlikely to be reachable at the size you want, we say so early and suggest alternatives, such as combining a smaller survey with follow-up interviews.
Fieldwork you can follow
We can host the questionnaire on our side or recruit verified respondents into your own survey platform. Either way, your account manager keeps you updated on progress by country and quota, flags any segment that is filling slowly and proposes adjustments before the timeline is at risk.
Open-ended answers in local languages can be translated so your team can read them alongside the quantitative data. Incentives are handled by us, so respondents are paid properly and promptly, which matters for anyone you may want to contact again.
When fieldwork closes, you receive the data with clear notes on how each respondent was recruited and checked.