Expert network · Who we work with

Talk to the B2B users and buyers who shape your roadmap

Good B2B products start with real conversations. We recruit the users, buyers and domain experts your product and innovation teams need to make confident roadmap decisions.

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Users beyond your customer base

We reach professionals who have never heard of your product, which is often where the most useful discovery happens.

Buyer and user, separately

We recruit the person who signs the contract and the person who uses the tool every day, so you hear both sides.

Fits your sprint rhythm

Small batches of interviews can be scheduled for each discovery cycle rather than one large study.

Why B2B discovery is hard to staff

Consumer product teams can recruit testers in hours. B2B teams often struggle to find five accountants who use a particular ERP module, or warehouse supervisors willing to try a prototype on a weekday.

Relying only on existing customers creates blind spots, since you mainly hear from people who already chose you. We recruit outside your base through local recruiters who understand the roles and industries involved. Participants are screened on the tasks they actually perform, not only their job title, so your sessions are spent learning rather than explaining basics.

Formats for every stage of the product cycle

We support research from early exploration to launch:

Discovery interviews to understand workflows, pain points and workarounds
Concept and prototype tests with target users in their own language
Pricing and packaging conversations with budget holders
Short B2B surveys to size a problem across a wider audience
Customer advisory panels that meet regularly to react to roadmap ideas

Your team can run the sessions directly, or we can arrange an experienced moderator in the relevant language. Sessions can be recorded where participants consent, which makes it easier to share findings with engineers and designers who could not attend.

Entering new markets with confidence

Product decisions change when you cross a border. Invoicing rules, procurement habits and tool preferences differ between Germany, France and the Nordics, to name a few.

Because our recruiters live and work in the markets they cover, we can quickly recruit local users to test localisation, onboarding flows and messaging before you commit engineering time. Testing early in each country tends to be far cheaper than fixing assumptions after release. When your next discovery cycle is coming up, tell us who you need to hear from and we will suggest a realistic plan.

How it works

From brief to insight.

One project manager, local recruiters in each market and a compliance check for every expert.

Define participants

We translate your personas into concrete screening criteria based on tasks, tools and responsibilities.

Day 1

Recruit and screen

Local recruiters find and qualify participants, including non-customers and competitor users.

Days 2 to 5

Run sessions

Interviews or tests are scheduled into your team's calendar, with consent and incentives handled.

Week 2

Repeat each cycle

We recruit fresh batches for each sprint or maintain a panel for ongoing feedback.

Ongoing

Questions

Can you recruit users of a competitor's product?

Yes. We can screen for users of specific tools or categories, while making sure they do not share confidential information from their employer.

Who runs the sessions?

Usually your own product or research team. We can also provide a moderator in the local language if that is more practical.

How are participants rewarded?

We agree an appropriate incentive in advance and handle payment, so your team can focus on the conversation.

Who we work with

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