The experts behind consumer markets
Consumer data shows what shoppers buy. Trade experts explain why it ended up on the shelf in the first place, at what margin and with what promotional support. We typically recruit:
- Category managers and buyers at grocers, discounters and specialist chains
- Brand and trade marketing managers at consumer goods companies
- E-commerce and marketplace leads managing online ranges and performance
- Store operations and franchise managers close to everyday trading
- Wholesalers, distributors and sourcing agents along the supply chain
Each expert is screened for recent, hands-on responsibility so their views reflect current trading conditions rather than how the market looked years ago.
Why local knowledge matters in retail
Retail structures vary sharply across Europe. The importance of discounters, buying groups, pharmacy chains or regional cooperatives can change the whole picture for a brand or an investor.
Our recruiters live in the markets they cover and know which retailers and distributors actually set the terms. They can find a former buyer at a regional chain, or a key account manager who has negotiated with it, and screen for genuine responsibility for the categories you care about. Calls run in the local language where that helps the expert speak freely.
From brand strategy to deal diligence
Consumer and retail research covers a wide range of questions, from whether a private label threat is real to how a direct-to-consumer brand would fare in a new country.
We combine 1:1 expert calls for depth with B2B surveys of store owners, buyers or online sellers for breadth. For ongoing work, an advisory panel of trade experts can give you a regular read on ranging, pricing and promotional trends. If you have a consumer or retail question in front of you, a brief outline is enough for us to propose the right experts.